Sentiment analysis of movie reviews: finding most important movie aspects using driving factors

Abstract

The opinion conveyed by the user towards the movie can be understood by sentiment analysis of the movie review. In the current work we focus on finding the aspects of a movie review which direct its polarity the most. This is achieved using certain driving factors, which are scores given to the various movie aspects. Generally its found that aspects with high driving factors affect the review polarity the most. © 2015, Springer-Verlag Berlin Heidelberg.