Recent developments in social spam detection and combating techniques: A survey

Abstract

Spam in recent years has pervaded all forms of digital communication.The increase in user base for social platforms like Facebook, Twitter, YouTube, etc., has opened new avenues for spammers. The liberty to contribute content freely has encouraged the spammers to exploit the social platforms for their benefits. E-mail and web search engine being the early victims of spam have attracted serious attention from the information scientists for quite some time. A substantial amount of research has been directed to combat spam on these two platforms. Social networks being quite different in nature from the earlier two, have different kinds of spam and spam-fighting techniques from these domains seldom work. Moreover, due to the continuous and rapid evolution of social media, spam themselves evolve very fast posing a great challenge to the community. Despite being relatively new, there has been a number of attempts in the area of social spam in the recent past and a lot many are certain to come in near future. This paper surveys the recent developments in the area of social spam detection and mitigation, its theoretical models and applications along with their qualitative comparison. We present the state-of-the-art and attempt to provide challenges to be addressed, as the nature and content of spam are bound to get more complicated. © 2016 Elsevier Ltd