EVALUATION OF PERCEIVED VALUES OF CUSTOMERS AND POSITIONING STRATEGY OF APPAREL RETAILING: A CASE OF VARANASI CITY

dc.contributor.author	Singh, Abhishek Kumar
dc.date.accessioned	2023-06-05T06:13:03Z
dc.date.available	2023-06-05T06:13:03Z
dc.date.issued	2020
dc.description	This Thesis submitted by PhD Scholar IIT (BHU), Varanasi. & supervised by Dr. Cherian Samuel	en_US
dc.description.abstract	The apparel sector in India dominates the share of organized retailing. Indian apparel retailers face throat cut competition due to globalization, new technology development, new government policies/initiatives like Goods and Service Tax (GST), Digital India, Insolvency and bankruptcy code, and Foreign Direct Investment (FDI). In the future, traditional retailers can face three-sided competition for their survival and growth in the competitive market. The first competition will be from domestic counterparts with similar products to sell and familiar with the local environment and corporate giants. The second competition will be from foreign retailers with better retail offerings, international expertise, and advanced technology to sense the market.	en_US
dc.identifier.other	TH965
dc.identifier.uri	https://idr-sdlib.iitbhu.ac.in/handle/123456789/2401
dc.language.iso	en_US	en_US
dc.publisher	IIT(BHU), Varanasi	en_US
dc.rights.license	CC BY-NC-SA 4.0
dc.subject	EVALUATION OF PERCEIVED	en_US
dc.subject	CASE OF VARANASI CITY	en_US
dc.subject	APPAREL RETAILING	en_US
dc.title	EVALUATION OF PERCEIVED VALUES OF CUSTOMERS AND POSITIONING STRATEGY OF APPAREL RETAILING: A CASE OF VARANASI CITY	en_US
dc.type	Thesis	en_US