Comparative Analysis of Digital Business Models

Abstract

This paper discusses the comparative analysis of different attributes of Google and Facebook business model and their novel features for handling innovative business framework. We have compared Google and Facebook business model on different key attributes and also discussed the statistical analysis of business models using Google business analytics platform. We have argued performance analysis of these models. One important point which we discuss and analyze in this paper is that a business model is not about just building revenue generating machine, but it is indeed more than that. It explores the strategy and business approaches of both the models of revenue generating line of attacks. Our research contributes a considerate understanding of Google and Facebook architectural model and its influence on business framework. Statistical enactment and results are analyzed, precisely when big data and media are applied. This paper also provides better understanding of the digital marketplace for both of the platforms and its earning methodology. © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023.